Listen to this episode from RESTAURANT STRATEGY on Spotify. 308 - How to Market in Reverse (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** There are two ways to market...  1) You create a product and try to find people who might want that product.  2) You find a group of people who need something and you craft a product specifically for them.  Most restaurants fail because they market the first way, but you are going to WIN because I'm going to show you how to do it the better way. The way every great business does it. Apple, Nike, Nikon, Mercedes, and In-N-Out. All of them do the latter, and you can too.    ***** Ready for consistent, predicatble 20% profits every single month? Let's chat about the P3 Mastermind.  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule